The Problem: Younger generations lack awareness of Ally Bank, a completely online way of banking with no brick-and-mortars. How can we encourage people to choose Ally?

Our Solution: Inspired by their "Do it right" tagline, we created 4 different cards that all support a different causes. Individuals can "do it right" on their own by selecting a card that represents the change they want to see in the world. By choosing Ally people can "do it right" and create change (literally and metaphorically) in their everyday life.