The Problem: After the pandemic it struggled to appeal to students despite having a consummate guest list. When I was selected to be President for the 2024-25 school year, I knew I had to make changes.
The Solution: I worked with an art director, Kaitlyn Kao, to rebrand its identity and make it more appealing to students. With the help of the other members serving on the executive board, we were able to plan and execute the first Chicago trip since 2019. Together, in the fall semester alone, we have been able to increase our revenue by 25% as well as double our member turnout.
Planning and Production
2024 Chicago Trip Photo Gallery
Photos by Sydney Stephens
